One of the more cost efficient activities for online marketing is the use of e-newsletters to stay in touch with your customers and prospects.

There is a real art not only to the design of the newsletter but in developing content that gets read and acted upon. Based on a case study in a recent e-newsletter we developed for a business-to-business client they landed a major new customer.

Our client said to us:

“It’s always nice to see marketing efforts pay off. I got a call yesterday from an individual who received our E-newsletter. Looks like a very nice lead. Nice job on the design! “

Other e-marketing tools include on-line marketing research, e-contests and more. Contact us if you would like a complimentary consultation on what e-marketing tools might be helpful in growing your business.

According to Wikipedia social media are “media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).”

While there are some fairly dramatic market share changes to the number of visitors to the more popular social media sites such as Facebook, MySpace, Twitter, You Tube and Linked In, one trend is perfectly clear – the total number of visits to social network sites is growing and there is business generated from them.

At Fleming + Company Inc. we know the trends and have the experience necessary to help your business profit from those trends.

If you are limited in your search engine rankings for some reason or if there is an aspect of your business that you are less well known for, then a carefully crafted key word ad buy campaign could help grow your business.

Google and the other search engines are rapidly becoming the new yellow pages. You need to do whatever is necessary to assure that your business is visible when the consumer searches with those key words or phrases.

Fleming + Company can help you optimize the mix of search engine rankings and key word ad buys to maximize your on-line generated sales revenue.

We collect data web site visits and e-newsletter viewings as well as all other on-line marketing activities, all of which are eminently trackable. We can provide monthly or periodic reports on all your on-line marketing activity with thoughtful analysis and recommendations on improving the productivity of all your on-line marketing programs.

The beauty of most on-line marketing programs is accountability. So whether you choose to do it yourself or have us do it, tracking and analysis is critical to the ROI of your on-line marketing dollars.